The word regenerative is everywhere right now. Regenerative farming, regenerative business, regenerative design, regenerative tourism. The word has done so much work for so many industries in such a short time that it's starting to mean almost nothing — a vague good feeling about doing better than we used to. That's a loss. Because the idea underneath is one of the most important we have, and it deserves better than to be marketing language. Here's the simplest definition we
